Before we delve into the technical requirements of setting up a sales funnel, let’s discuss what actually makes a good sales funnel.
We’ll be creating a campaign that includes a “2 Step Checkout” with a “One Click Upsell.”
Choose a Loss Leader
I recommend starting with something called a “Loss Leader” or product/service which breaks even in terms of revenue vs. cost of production.
Great examples of loss leaders are…
- Free + Shipping Offers (you can bury the cost of the product in the shipping price)
- Trial Software
- Trial Products
- First order is free/shipping is free
- Discounted consultation, etc…
The main focus should be that whatever you choose, it has to have a small monetary value so we can qualify that this person has a working credit card.
Here is an awesome example of a Loss Leader we setup for a natural deodorant distributor in Canada using FormLift.
Maximize Your Revenue
Following the loss leader, you need to choose another one of you services that you can discount for up to 50% OFF.
This will help you maximize your revenue for the leads that drip through. Offer them the deal of a lifetime, and since we’ve already collected their billing info, we can charge them accordingly if they choose your deal is something they want to act on.
Here is an example of a One Click Upsell page that would be shown after the initial purchase of a loss leader.